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Breaking news, information, and analysis.
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Execs & Accounts: Organic, Cellufun, Third Screen Media
Drop.io recruits Organic's Chad Stoller; Third Screen founder Tom Burgess to serve on Cellufun's advisory board member, and mobile games vet Keith Katz joins as an executive.
DOJ Will, FTC Won't, Probe Google-Yahoo Ad Deal
With the Department of Justice officially inspecting the Google-Yahoo search ad deal to ensure it passes antitrust muster, the FTC is expected to stay away.
Yahoo's New Olympics Site Draws Big Name Brands
Among the advertisers is Bank of America, which is using the site to run video ads for its "America's Cheer" Olympics-related campaign.
Adobe Teams With Google, Yahoo to Make Flash Searchable
Move will result in millions of newly searchable RIAs and dynamic experiences, including branded ones. Should agencies start using Flash more?
Execs & Accounts: Platform-A, SanDisk, Specific Media
Platform-A adds sales execs in the Midwest; SanDisk taps Publicis & Hal Riney as agency of record; Specific Media hires Ford marketing vet Jon Schulz.
Chad Stoller Departs Organic for File Sharing Start-up
Executive director of emerging platforms is second exec this year to leave agency for a tech start-up.
AOL Shifts Platform A Execs in U.K.
On the heels of executive changes in the U.S., AOL plans to restructure its U.K. operations and reshuffle its execs there.
Another ISP Delays Using Behavioral Targeting System
CenturyTel decision is latest blow to NebuAd.
About.com and ExpoTV Let Audiences Guide Them to Ad Sales
About.com is informing ad campaigns by tapping its guides' audience knowledge, while Expo TV will offer advertisers the ability to communicate with and seed products to its video reviewers.
Forecast: Advertisers to Continue Shift to Online
ZenithOptimedia's updated projections suggest credit crisis limits growth in global ad spending across all media to 3.5 percent, while Internet and outdoor media show more promise.
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