The quick answer:
It's a unique little spin on RSS feeds and a shot at making some traffic. Advertisers bid on spots within the feed and duke it out for rank. Bid more and secure your rank. Bid too low and slip down the feed.
The long answer: It's an RSS feed (Really Simple Syndication) which lists the top 15 bidding advertisers. The RSS feed is submitted to
the many RSS search engines and directories. It is promoted, tracked, and offered to users to subscribe. When an advertiser comes
along and wishes to take a spot in the feed, he out-bids the current item. The out-bid item and all below it, depending on their bids, are then bumped down
by one rank. If an item is bumped below rank 15, it is moved to the Penny Player's list.
Only the strong survive.
Why would RSS readers want to subscribe to the Golden RSS Feed?
Because it's really interesting to see what happens next! The advertisers most intent on staying in the feed will not only be the highest bidders, but also likely the most interesting for users. Why? Because they are spending the most money!
The competitive and dynamic enviornment which is created, forces advertisers to really plan ahead. Only those who believe their content is truly interesting will bid
enough to stay on the feed. Otherwise, someone else will! The items are likely to change daily, which is the perfect format for an RSS feed. So go ahead and set your RSS reader to subscribe and see what happens next!
Why are you using an RSS feed and not a plain web site?
Firstly, RSS feeds are cool. They let us subscribe to interesting content, quickly read new items, search in more relevant ways, and never miss an update.
Second, RSS feeds are catching on fast. Windows Vista will include RSS integration right in the operating system. Internet Explorer 7 and Firefox have it too. The major search engines like
Google, Yahoo, and MSN also include RSS features. Part of the Web 2.0 revolution takes advantage of it. What better method to get word out than by a channel where users are
already subscribed and listening.
How many advertisers do you expect to get?
Lots, we hope! This is a very unique system and currently, there is nothing like it out there. It is the advertisers who will drive
the content for the Golden RSS feed and that's what will make it so interesting. You can check out the front page statistics to see
how well the Golden Feed is doing or place a bid and join us!
Won't the feed just fill up with spam?
We don't believe it will, for several reasons. First, spammers like automated methods of posting thousands of spammy links. These often get
dropped by search engines, ignored by users, and are just a pain. Second, spammers typically do not like to spend money. Since the Golden RSS Feed works
on a bidding system, advertisers will need to spend as much as they think their content is worth in order to stay on the feed. Those who are
less relevant or too spammy will likely fall off the list early on.
How can I subscribe to the Golden RSS Feed?
It sounds like you're new to RSS. That's ok! To subscribe to any RSS feed, you need an RSS reader. A popular
choice is FeedDemon, but you can try a search to find more.
Once you have an RSS reader, visit our homepage at http://www.goldenfeed.com and your software should automatically notify you that an RSS feed is available on this site.
Just set your software to subscribe to the the Golden RSS Feed.
